Hint: it mainly involves blind determination
Oh my goodness, my website launches tomorrow. This fact is both terrifying and deeply satisfying, given all the work I’ve put into the thing. Since the launch happens tomorrow, I thought I’d share with all of you lovely people why I chose the image for my temporary landing page that I did (also pictured above).
The little girl pictured above is the child of a dear friend of mine. She’s an intelligent, independent, and spunky little girl. Her parents are among the best I know when it comes to emphasizing reading and education, and her grandparents are the kind of people who know how to capitalize on every possible teachable moment. She routinely tests well above average in school, and she has more wit in her pinky finger than I have witnessed in some adults. Suffice it to say, this is one smart kid.
Her parents are also really great at organizing fun things to do around holidays for her. They’re constantly seeking out fun festivals, events, and activities to allow their daughter to live a full and vibrant childhood. It’s really cool to watch, actually.
On the day pictured above, it was Easter, and they were about to dye eggs and bake a carrot cake together. The mom had purchased an adorable Easter dress for her daughter: pastel stripes with enough of a flare in the skirt that it would fan out when her daughter twirled, which she did often. Mom also purchased bunny ears for everyone to wear for the occasion.
My friend also insisted that her little girl wear a plastic apron to keep her dress clean while they dyed eggs. Her little girl loved the dress, and seemingly tolerated the ears up to a point, but when the apron got thrown into the mix, she was no longer amused. Determined, in true four-year-old fashion, to do it herself, she set about putting the apron on over the bunny ears. The strap of the apron kept getting hung on one of the ears, thereby discombobulating the ears and becoming a simply unmanageable situation. It was a bit of an ordeal for a few moments. I kept shooting because the determination and frustration on her face just said so much about her, the situation she was in, and how she was choosing to persevere.
Eventually, with Mom’s help, she was able to get the apron on, ears and all.
Putting on an apron while wearing bunny ears and donning a four-year-old level of determination is exactly what it feels like to build a website.
I consider myself to be of “at-least-average” intelligence. I always had good grades as a kid, and I graduated college with a bachelor’s in 3.5 years while working two jobs. Heck, I even largely taught myself how to be a photographer (thereby rendering that 3.5 year college degree worthless, but hey…). I may not be the smartest person in a given room, but I have a reasonable amount of confidence in my intellectual abilities.
None of this mattered when I delved into the world of web design.
If you’ve ever set out to build a truly good website for your business (one that considers things like SEO and user-friendliness and blah blah blah), then you know that you’re constantly finding new needs for the site that you’re building, so you’re constantly reaching higher and higher to get the apron of your website to encompass everything that it needs to. The only way a site like this ever gets finished successfully is if you press on and keep building the darn thing because DAMN IT, THIS IS GOING TO WORK EVEN IF I LOSE A BUNNY EAR IN THE PROCESS.
This photo speaks on so many levels, though; it’s not just website building or putting on an apron. Everyone has encountered a task or a project that seemed simple at first but that proved far more difficult later on. And the only productive reaction is to push through, learn how to climb the mountain, and come out on the other side a more capable, well-rounded person than when you began.
This is why I do what I do. Images like this resonate in so many different ways. They capture something about the experience of being human that we can all relate to. It’s not just about how cute a little girl looks on Easter. It’s about the greater story of who she is, who she is becoming, and her journey there.
I’m so excited to be launching this new site tomorrow. I’m stoked to share with you the new features and navigability and portfolio-worthy shots that are included in the site. And I’m proud to say that somehow, in the whole process of building it, I don’t think I lost a single bunny ear.
All the best,